Texas Alpha Phi MARKETING
As a member of Texas Alpha Phi’s Executive Board and Vice President of Marketing, I led the creation and execution of the chapter’s comprehensive marketing plan, overseeing all creative, digital, and merchandise strategies to represent and promote our brand to both members and external audiences. I managed a marketing team, supervised Directors of Social Media and Merchandise, and worked closely with external vendors to design and produce over $75,000 in custom merchandise annually.
Graphics
PR and Collaborations
Feed Curation
My work included creating and curating social media content, designing graphics, and filming and editing multiple recruitment videos shown to over 1,400 potential new members. I also led content creation efforts for major brand collaborations with Tarte, Poppi, Celsius, LoveShackFancy, Kendra Scott, Rent the Runway, Koch, and more — some of which included on-site events and workshops hosted by their CEOs at our chapter house.
In addition to social strategy and content creation, I photographed official chapter portraits, recruitment team headshots, and event coverage, ensuring our visual identity consistently reflected our values and sisterhood. From social media curation to custom merch, banners, and PR activations, my work helped elevate Texas Alpha Phi’s brand presence both on campus and online.
Banners
Videography
Merchandise
